Collaborating With Customers

Ok, so you’re thinking — I like my customers well enough but really, do I have to ask them what they think? What if they tell me?

Social media makes our interactions more transparent. So hearing their feedback directly can be good and bad.

What we know is that traditional market research (while it used to be better than nothing) has big flaws. Check out this research from Forrester, “Making Better Use of Customer Data.

Words like interactive,  adaptive and real-time are hardly ever used in conjunction with traditional market research. We’ll talk more about how customer feedback is being gathered in real time. In the meantime, check out Zappos realtime service on twitter.

Have fun talking to customers!

 

 

 

 

 

 

photo credit: thinkhappynow. com

 

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