Digital Talent Doesn’t Want to Work For You… And Why You Should Care
What is digital talent? I’d define it as the very large toolkit that digital natives (those aged 20ish to 35ish today) have acquired by being born at a time when using the computer was part of growing up AND when having access to the Internet anytime, anyplace is expected.
Whether we like it not, this group of employees has a skill set (beyond their computer skills) that growing companies need: adaptability, a willingness to help and an energetic engagement.
Many companies “don’t like” that they want to shape their future (interpreted as entitlement), a desire for work/family balance and a willingness to sacrifice for it (interpreted as lazy) and a desire to make a difference (interpreted as ambition without dues paying).
Check out this article on why digital talent needs to be attracted to your organization from the magazine Fast Company. “The opportunity to do great things, to make a real difference, is what drives most digital talent. Most companies don’t offer this, so they skip your company and work somewhere that’s more innovative and exciting.”
By innovative we don’t mean you need to have the latest and greatest technology, it does mean that your leadership is committed to understanding digital tools and is willing to learn, collaborate and change.
What can you do to attract digital natives?
- Give them an appropriate mentor.
- Give them meaningful work.
- Loosen the reins a bit.
- Say thank you more often than you used to.
- Reward risk taking and small failures.
And for heaven’s sake LIGHTEN UP! Have a little fun, engage them in ‘convo’ (conversation), learn their language, ask for their help and most of all, listen. There’s so much great stuff to learn.
This entry was posted on Friday, January 6th, 2012 at 12:49 pm
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