Executive Wanted to Watch My Toys
Every person who has worked at a large (or perhaps small) company has heard the same thing. None of us want to think of ourselves as uncooperative… but many of us have attitudes about our work, our reputation and our ‘stuff’ that prevent us and our organizations from progressing.
The article, “Do Organizations Need a Chief Collaboration Officer,” struck me as both ridiculous (really another executive position?) and telling. A significant enough topic to be written about in the revered (by some) Harvard Business Review in 2010, the notion that collaboration is so important to business today that we need to give someone the authority to override silos, fiefdoms and ‘it’sallaboutmes’.
The idea here is to have someone at the executive level assuring that technology, people and culture are focused on how the new tools (web 2.0) and attitude (social) are moving the company towards increased sales and improved customer and employee relations.The holistic view of the way the company adopts and adapts to creating community for employees and customers is best seen from 30,000 feet.
Large organizations have had some advantages in technology (Lotus Notes was a revolution in communication in its day.) But now, they are at a real disadvantage as they try to control 1,000’s of employees. Real-time collaboration tools like yammer and dropbox are making it fast and inexpensive (or free!) for small companies to outpace their larger brethren.
Bottom line: the executive best suited for the new responsibility is not selected by title but by who collaborates the best.
If you believe that Web 2.0 and social networking are revolutionizing business from top to bottom, then you get this. If you think that social is for marketing and maybe human resources… then this all seems likes child’s play.
Photo credit: Don’t Worry, Be Happy
This entry was posted on Friday, February 24th, 2012 at 3:13 pm
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