Tag : online community

I can work from anywhere. Can you?

Do you let your employees work where they’ll be the most productive?¬† CEO’s and business owners fall into two camps.

One = I trust my employees. I tell them what I expect and I give them to tools to do their job. Performance is what matters.

Two = I think it’s human nature to try to take advantage of lax supervision so we don’t allow for flexible working conditions.

Hmmm. In the war for talent (do you believe there is one now? if not now, is one coming?) it will require us to change the way we think about work. The winners will be leaders who understand the way work is accomplished today and leverage it.

I have a client, a construction company. Perhaps not the kind of company that you might think is on the leading edge of marketing but these guys are so cool, they totally get it. They think about customers first…both the contractors and the homeowners. They are morphing the way they interact with and help both.

Caterpillar Inc. (yes the folks that make the big yellow earth movers) are also leading the way in marketing. How? By creating communities where customers can discuss equipment, business or regulatory issues. Collaboration among customers is cool. Cat gets to learn a ton about what is on their customers mind with very little effort.

All you office people; you may not think that you can learn something from these folks, but you can. Pay attention, the war for talent is heating  up in every industry.

photo credit : O2.com.uk